Lluvia Sugar Distributors is a company based in Cape Town, South Africa, that was established in 2012. They distribute more than 100,000 metric tonnes of sugar annually and offer a wide range of sugar-related products. Lluvia serves businesses of all sizes, with a focus on medium to small-tier customers. They strive to achieve sustainable margins by adding value to the chain and providing customized solutions to meet the unique requirements of each customer in various industries such as general foodstuffs, confectionery, and beverages.

Lluvia’s track record of innovation in identifying sustainable markets and value-added services, combined with expanding its footprint in Southern Africa, has created a growing and stable platform for the company to achieve its growth ambitions. Lluvia operates in SACU, SADC, and COMESA countries, whether it is procuring or marketing locally sourced or imported products from abroad. These relationships are critical to the company’s long-term sustainability, as they allow Lluvia to procure sugar efficiently in any market condition, which sets it apart from other trading and distribution businesses.

Lluvia plays an essential role in the supply chain for African sugar producers who have duty-free quota access to South Africa but lack sales and distribution teams in the country. The smart partnerships between the producers and Lluvia help bridge this gap. Lluvia’s competitive advantage lies in its understanding of duties, trade preferences, and logistics differentials, ensuring that sugar is procured cost-effectively. The company has a well-established route to market, an in-house sales team, a logistics department, and a fleet of vehicles to serve the market.